Principles and Practice of Marketing

Released on by David Jobber
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  • Principles and Practice of Marketing Book Detail

  • Author : David Jobber
  • Release Date : 2019-03-29
  • Publisher :
  • Genre : Marketing
  • Pages : 885
  • ISBN 13 : 9781526847232
  • File Size : 23,23 MB
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Principles and Practice of Marketing by David Jobber PDF Summary

Book Description: The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change

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Principles and Practice of Marketing

Principles and Practice of Marketing

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Total View : 9653 Views
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The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering

Principles and Practice of Marketing

Principles and Practice of Marketing

File Size : 23,23 MB
Total View : 9326 Views
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments

Principles and Practice of Marketing

Principles and Practice of Marketing

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Total View : 9603 Views
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in

Principles and Practice of Marketing

Principles and Practice of Marketing

File Size : 98,98 MB
Total View : 477 Views
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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wir