Principles of Fundraising: Theory and Practice

Released on by Wesley E. Lindahl
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  • Principles of Fundraising: Theory and Practice Book Detail

  • Author : Wesley E. Lindahl
  • Release Date : 2011-10-10
  • Publisher : Jones & Bartlett Publishers
  • Genre : Business & Economics
  • Pages : 311
  • ISBN 13 : 1449667856
  • File Size : 51,51 MB
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Principles of Fundraising: Theory and Practice by Wesley E. Lindahl PDF Summary

Book Description: Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising.

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