Product-Country Images

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

Product-country Images: Impact and Role in International Marketing

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Product-country Images: Impact and Role in International Marketing

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International Marketing and the Country of Origin Effect

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'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel

Product-Country Images

File Size : 85,85 MB
Total View : 5456 Views
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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin