Product Strategy for High Technology Companies

Released on by Michael E. McGrath
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  • Product Strategy for High Technology Companies Book Detail

  • Author : Michael E. McGrath
  • Release Date : 2000-11-02
  • Publisher : McGraw Hill Professional
  • Genre : Business & Economics
  • Pages : 400
  • ISBN 13 : 0071610340
  • File Size : 44,44 MB
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Product Strategy for High Technology Companies by Michael E. McGrath PDF Summary

Book Description: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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Strategies for High-Tech Firms

Strategies for High-Tech Firms

File Size : 23,23 MB
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro