Products and Process Innovation in the Food Industry

Released on by Klaus Günter Grunert
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  • Products and Process Innovation in the Food Industry Book Detail

  • Author : Klaus Günter Grunert
  • Release Date : 2012-12-06
  • Publisher : Springer Science & Business Media
  • Genre : Technology & Engineering
  • Pages : 260
  • ISBN 13 : 1461311330
  • File Size : 79,79 MB
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Products and Process Innovation in the Food Industry by Klaus Günter Grunert PDF Summary

Book Description: Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

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Innovation Strategies in the Food Industry

Innovation Strategies in the Food Industry

File Size : 63,63 MB
Total View : 3514 Views
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Innovation Strategies for the Food Industry: Tools for Implementation, Second Edition explores how process technologies and innovations are implemented in the f