Understanding and Profiting from Intellectual Property

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  • Understanding and Profiting from Intellectual Property Book Detail

  • Author : D. Yang
  • Release Date : 2012-12-04
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 330
  • ISBN 13 : 1137094664
  • File Size : 59,59 MB

Understanding and Profiting from Intellectual Property by D. Yang PDF Summary

Book Description: A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

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Intellectual Property Strategy

Intellectual Property Strategy

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How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an indus