Profitable Marketing Communications

Released on by Antony Young
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  • Profitable Marketing Communications Book Detail

  • Author : Antony Young
  • Release Date : 2007
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 236
  • ISBN 13 : 9780749449421
  • File Size : 8,8 MB
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Profitable Marketing Communications by Antony Young PDF Summary

Book Description: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.

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