Promotion Management

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  • Promotion Management Book Detail

  • Author : Dewan & Sudarshan
  • Release Date : 1996
  • Publisher : Discovery Publishing House
  • Genre :
  • Pages : 354
  • ISBN 13 : 9788171413645
  • File Size : 88,88 MB

Promotion Management by Dewan & Sudarshan PDF Summary

Book Description: Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market Target and Promotion Appeal, Promotion and the Communication Process, Promotion Objectives, Promotion and Marketing, International Channels of Distribution, The Role of Promotion in the Future.

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Promotion Management

Promotion Management

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Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market T

Sport Promotion and Sales Management

Sport Promotion and Sales Management

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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills nee