Promotional Cultures

Released on by Aeron Davis
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  • Promotional Cultures Book Detail

  • Author : Aeron Davis
  • Release Date : 2013-07-10
  • Publisher : Polity
  • Genre : Language Arts & Disciplines
  • Pages : 262
  • ISBN 13 : 0745639836
  • File Size : 47,47 MB
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Promotional Cultures by Aeron Davis PDF Summary

Book Description: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

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"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.

Advertising Cultures

Advertising Cultures

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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t

Promotional Culture and Convergence

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The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor