Psycholinguistic Phenomena in Marketing Communications

Released on by Tina M. Lowrey
preview-18

  • Psycholinguistic Phenomena in Marketing Communications Book Detail

  • Author : Tina M. Lowrey
  • Release Date : 2020-07-24
  • Publisher : Psychology Press
  • Genre : Business & Economics
  • Pages : 311
  • ISBN 13 : 1000106276
  • File Size : 75,75 MB
DOWNLOAD BOOK

Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey PDF Summary

Book Description: The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Disclaimer: www.yourbookbest.com does not own Psycholinguistic Phenomena in Marketing Communications books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The Psychology of Entertainment Media

The Psychology of Entertainment Media

File Size : 35,35 MB
Total View : 5065 Views
DOWNLOAD

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the imp