International Public Relations and Public Diplomacy

Released on by Guy J. Golan
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  • International Public Relations and Public Diplomacy Book Detail

  • Author : Guy J. Golan
  • Release Date : 2015
  • Publisher : Peter Lang Incorporated, International Academic Publishers
  • Genre : Diplomacy
  • Pages : 0
  • ISBN 13 : 9781433126871
  • File Size : 24,24 MB
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International Public Relations and Public Diplomacy by Guy J. Golan PDF Summary

Book Description: Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.

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