Planning and Managing Public Relations Campaigns

Released on by Anne Gregory
preview-18

  • Planning and Managing Public Relations Campaigns Book Detail

  • Author : Anne Gregory
  • Release Date : 2010-06-03
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 200
  • ISBN 13 : 074945928X
  • File Size : 51,51 MB
DOWNLOAD BOOK

Planning and Managing Public Relations Campaigns by Anne Gregory PDF Summary

Book Description: Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Disclaimer: www.yourbookbest.com does not own Planning and Managing Public Relations Campaigns books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.