Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost e
This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing an
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e
Many scholars and practitioners opine that public relations are all about building and maintaining an organization's relationship with its public. As human rela
