The Public Relations Handbook

Released on by Alison Theaker
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  • The Public Relations Handbook Book Detail

  • Author : Alison Theaker
  • Release Date : 2004
  • Publisher : Psychology Press
  • Genre : Business & Economics
  • Pages : 392
  • ISBN 13 : 9780415317924
  • File Size : 27,27 MB
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The Public Relations Handbook by Alison Theaker PDF Summary

Book Description: In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

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