Public Relations Management in Africa Volume 1

Released on by Albert A. Anani-Bossman
preview-18

  • Public Relations Management in Africa Volume 1 Book Detail

  • Author : Albert A. Anani-Bossman
  • Release Date : 2023-07-12
  • Publisher : Springer Nature
  • Genre : Social Science
  • Pages : 282
  • ISBN 13 : 3031267044
  • File Size : 50,50 MB
DOWNLOAD BOOK

Public Relations Management in Africa Volume 1 by Albert A. Anani-Bossman PDF Summary

Book Description: This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Disclaimer: www.yourbookbest.com does not own Public Relations Management in Africa Volume 1 books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Handbook of Public Relations

Handbook of Public Relations

File Size : 27,27 MB
Total View : 3657 Views
DOWNLOAD

Do you know what is needed to compile a media release? How do public relations practioners create successful corporate social investment activities? How do you