Cases in Public Relations Management

Released on by Patricia Swann
preview-18

  • Cases in Public Relations Management Book Detail

  • Author : Patricia Swann
  • Release Date : 2014-02-18
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 750
  • ISBN 13 : 1134060343
  • File Size : 77,77 MB
DOWNLOAD BOOK

Cases in Public Relations Management by Patricia Swann PDF Summary

Book Description: Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Disclaimer: www.yourbookbest.com does not own Cases in Public Relations Management books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Cases in Public Relations Management

Cases in Public Relations Management

File Size : 52,52 MB
Total View : 3358 Views
DOWNLOAD

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e

Public Relations As Relationship Management

Public Relations As Relationship Management

File Size : 25,25 MB
Total View : 3756 Views
DOWNLOAD

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relati

A Manager's Guide To PR Projects

A Manager's Guide To PR Projects

File Size : 14,14 MB
Total View : 938 Views
DOWNLOAD

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research

Strategic Public Relations Management

Strategic Public Relations Management

File Size : 66,66 MB
Total View : 5557 Views
DOWNLOAD

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Spin Sucks

Spin Sucks

File Size : 64,64 MB
Total View : 2022 Views
DOWNLOAD

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.