Public Relations on the Net

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  • Public Relations on the Net Book Detail

  • Author : Shel Holtz
  • Release Date : 2002
  • Publisher : Amacom Books
  • Genre : Business & Economics
  • Pages : 468
  • ISBN 13 : 9780814471524
  • File Size : 95,95 MB

Public Relations on the Net by Shel Holtz PDF Summary

Book Description: California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to know, and by replacing case studies from the period with ones that make sense four years later. The Internet is one of the most significant tools for public relations, he says, but using it to best advantage requires strategic thinking about how to apply it to communication efforts. Annotation copyrighted by Book News, Inc., Portland, OR

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