Rating the Audience

Released on by Mark Balnaves
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  • Rating the Audience Book Detail

  • Author : Mark Balnaves
  • Release Date : 2011-10-25
  • Publisher : A&C Black
  • Genre : Social Science
  • Pages : 289
  • ISBN 13 : 1849664609
  • File Size : 82,82 MB
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Rating the Audience by Mark Balnaves PDF Summary

Book Description: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

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Rating the Audience

Rating the Audience

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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and und

Rating the Audience

Rating the Audience

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Total View : 6120 Views
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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and und

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Ratings Analysis

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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

Tracking the Audience

Tracking the Audience

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In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audienc

Audience Ratings

Audience Ratings

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First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.