Readings in Modern Marketing

Released on by John A. Quelch
preview-18

  • Readings in Modern Marketing Book Detail

  • Author : John A. Quelch
  • Release Date : 2006
  • Publisher : Chinese University Press
  • Genre : Business & Economics
  • Pages : 772
  • ISBN 13 : 9789629962791
  • File Size : 97,97 MB
DOWNLOAD BOOK

Readings in Modern Marketing by John A. Quelch PDF Summary

Book Description: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Disclaimer: www.yourbookbest.com does not own Readings in Modern Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Readings in Modern Marketing

Readings in Modern Marketing

File Size : 43,43 MB
Total View : 2218 Views
DOWNLOAD

Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics c

Readings in Contemporary Poetry

Readings in Contemporary Poetry

File Size : 11,11 MB
Total View : 1894 Views
DOWNLOAD

-Culled from Dia Art Foundation's -Readings in Contemporary Poetry- series, this anthology includes ninety-four poets who have participated in the reading serie