Readings in International Enterprise

Released on by John Drew
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  • Readings in International Enterprise Book Detail

  • Author : John Drew
  • Release Date : 1995
  • Publisher : Arden Shakespeare
  • Genre : International business enterprises
  • Pages : 295
  • ISBN 13 : 9781861525284
  • File Size : 11,11 MB
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Readings in International Enterprise by John Drew PDF Summary

Book Description: This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the Open Business School MBA course on 'International Enterprise', the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of international business strategies and the human resource management necessary to develop these strategies across the world. The second part of the volume covers different sectors of international enterprise: communications, marketing, production, finance, business ethics. -- Back cover.

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Readings in International Enterprise

Readings in International Enterprise

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This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the Open Business School MBA course o

Readings in International Business

Readings in International Business

File Size : 55,55 MB
Total View : 3175 Views
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This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organi