Readings in Marketing Principles

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Readings in Marketing Principles

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Readings in Marketing Principles

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Readings in Marketing Strategy

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This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It refle

Principles of marketing

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Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product tha