The Color Revolution

Released on by Regina Lee Blaszczyk
preview-18

  • The Color Revolution Book Detail

  • Author : Regina Lee Blaszczyk
  • Release Date : 2012-08-31
  • Publisher : MIT Press
  • Genre : Technology & Engineering
  • Pages : 397
  • ISBN 13 : 0262017776
  • File Size : 61,61 MB
DOWNLOAD BOOK

The Color Revolution by Regina Lee Blaszczyk PDF Summary

Book Description: A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.

Disclaimer: www.yourbookbest.com does not own The Color Revolution books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The Color Revolution

The Color Revolution

File Size : 77,77 MB
Total View : 5266 Views
DOWNLOAD

A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new bla

Imagining Consumers

Imagining Consumers

File Size : 73,73 MB
Total View : 4101 Views
DOWNLOAD

Tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Case studies illuminate the actions of decision-ma

European fashion

European fashion

File Size : 61,61 MB
Total View : 5009 Views
DOWNLOAD

The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the

Fashionability

Fashionability

File Size : 65,65 MB
Total View : 4003 Views
DOWNLOAD

Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on

The Fashion Forecasters

The Fashion Forecasters

File Size : 10,10 MB
Total View : 8222 Views
DOWNLOAD

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have