Relationship Marketing

Released on by Regis Mckenna
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  • Relationship Marketing Book Detail

  • Author : Regis Mckenna
  • Release Date : 1993-05-21
  • Publisher : Basic Books
  • Genre : Business & Economics
  • Pages : 260
  • ISBN 13 : 9780201622409
  • File Size : 73,73 MB
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Relationship Marketing by Regis Mckenna PDF Summary

Book Description: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

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Relationship Marketing

Relationship Marketing

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

Real Time

Real Time

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"Regis McKenna's insights will excite you and shock you".--Lew Platt, Chairman and CEO, Hewlett-Packard.

Total Access

Total Access

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Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer

Conversations with Marketing Masters

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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom h