Reminiscences of William Benton

Released on by William Benton
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  • Reminiscences of William Benton Book Detail

  • Author : William Benton
  • Release Date : 1968
  • Publisher :
  • Genre : Advertising agencies
  • Pages : 426
  • ISBN 13 :
  • File Size : 73,73 MB
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Reminiscences of William Benton by William Benton PDF Summary

Book Description: Family background, schooling in Minnesota and Montana; Carleton College, Yale University; National Cash Register Co.; advertising agencies, Lord & Thomas, Batten Company, Benton & Bowles, 1929-1936; new techniques of consumer research, General Foods accounts; vice president, University of Chicago, 1937-1945; America First; government research at University of Chicago, World War II; Assistant Secretary of State, 1945-1947; Senator from Connecticut, 1949-1953; resolution to expel Senator Joseph McCarthy, 1951; Smith-Mundt Bill; creation of Commission for Economic Development; vignettes of Chester Bowles, Robert E. Wood, Charles Lindbergh, Nelson Rockefeller, Anna Rosenberg, James Byrnes, Will Clayton, Arthur Vandenburg, Robert A. Taft, and many others.

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Reminiscences of William Benton

Reminiscences of William Benton

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Family background, schooling in Minnesota and Montana; Carleton College, Yale University; National Cash Register Co.; advertising agencies, Lord & Thomas, Batte