Research Handbook on Export Marketing

Released on by Craig C. Julian
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  • Research Handbook on Export Marketing Book Detail

  • Author : Craig C. Julian
  • Release Date : 2014-12-31
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 449
  • ISBN 13 : 1781954399
  • File Size : 67,67 MB
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Research Handbook on Export Marketing by Craig C. Julian PDF Summary

Book Description: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

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Research Handbook on Export Marketing

Research Handbook on Export Marketing

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The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; in

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

Export Marketing Strategy

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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent