Research Handbook on Major Sporting Events

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  • Research Handbook on Major Sporting Events Book Detail

  • Author : Harry A. Solberg
  • Release Date : 2024-01-18
  • Publisher : Edward Elgar Publishing
  • Genre : Sports & Recreation
  • Pages : 875
  • ISBN 13 : 1800885652
  • File Size : 75,75 MB

Research Handbook on Major Sporting Events by Harry A. Solberg PDF Summary

Book Description: Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.

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