Research Methods and Data Analysis for Business Decisions

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  • Research Methods and Data Analysis for Business Decisions Book Detail

  • Author : James E. Sallis
  • Release Date : 2021-10-30
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 263
  • ISBN 13 : 3030844218
  • File Size : 48,48 MB

Research Methods and Data Analysis for Business Decisions by James E. Sallis PDF Summary

Book Description: This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

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