Researching Customer Satisfaction & Loyalty

Released on by Paul Szwarc
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  • Researching Customer Satisfaction & Loyalty Book Detail

  • Author : Paul Szwarc
  • Release Date : 2005
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 276
  • ISBN 13 : 9780749443368
  • File Size : 5,5 MB
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Researching Customer Satisfaction & Loyalty by Paul Szwarc PDF Summary

Book Description: It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research.

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Researching Customer Satisfaction & Loyalty

Researching Customer Satisfaction & Loyalty

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Provides both a client and supplier perspective of market research on customer satisfaction and loyalty Provides guidance on the practical tasks involved in the

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This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the

Customer Satisfaction Research Management

Customer Satisfaction Research Management

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Successful organizations have shifted from being product-based organizations to customer-based organizations, and customer satisfaction management (CSM) is a