Retail Marketing and Branding

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  • Retail Marketing and Branding Book Detail

  • Author : Jesko Perrey
  • Release Date : 2013-01-02
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 269
  • ISBN 13 : 1118489519
  • File Size : 51,51 MB

Retail Marketing and Branding by Jesko Perrey PDF Summary

Book Description: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

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Retail Marketing and Branding

Retail Marketing and Branding

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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin

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Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la

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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on w

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The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing