Retail Marketing Management

Released on by Dhruv Grewal
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  • Retail Marketing Management Book Detail

  • Author : Dhruv Grewal
  • Release Date : 2018-12-03
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 225
  • ISBN 13 : 1526457334
  • File Size : 99,99 MB
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Retail Marketing Management by Dhruv Grewal PDF Summary

Book Description: In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

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Retail Marketing Management

Retail Marketing Management

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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on w

Retail Marketing Management

Retail Marketing Management

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The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing

Retail Marketing Management

Retail Marketing Management

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Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus

Retail Management

Retail Management

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Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the