Rethinking Public Relations

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  • Rethinking Public Relations Book Detail

  • Author : Kevin Moloney
  • Release Date : 2006-04-18
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 251
  • ISBN 13 : 1134198698
  • File Size : 69,69 MB

Rethinking Public Relations by Kevin Moloney PDF Summary

Book Description: All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

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Rethinking Public Relations

Rethinking Public Relations

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All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more info

Rethinking Public Relations

Rethinking Public Relations

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This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while ear

Rethinking Public Relations

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Rethinking Public Relations

Rethinking Public Relations

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Total View : 2190 Views
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This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while ear