Reverse Marketing

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Reverse Psychology Marketing

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Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Ps

How to Market Your Way to a Million Dollar Professional Service Practice

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This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice

Marketing Management

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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African comp

Marketing Moves

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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally re