Digital Media and Innovation

Released on by Richard A. Gershon
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  • Digital Media and Innovation Book Detail

  • Author : Richard A. Gershon
  • Release Date : 2016-02-11
  • Publisher : SAGE Publications
  • Genre : Language Arts & Disciplines
  • Pages : 355
  • ISBN 13 : 1483322548
  • File Size : 45,45 MB
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Digital Media and Innovation by Richard A. Gershon PDF Summary

Book Description: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

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Digital Media and Innovation

Digital Media and Innovation

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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecomm

Telecommunications Management

Telecommunications Management

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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delive