Brands and Branding

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With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and

Making Callaloo

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This important book collects a wide range of fiction and poetry that first appeared in the pages of Callaloo, the premier literary journal devoted to African-di

Love Your Imposter

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DISTINGUISHED FAVORITE: Independent Press Awards 2021 - Career SHORTLISTED: Business Book Awards 2021 - Business Self-Development Studies show that a massive 70

A Master Class in Brand Planning

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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They r

Writers' Handbook 2023

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The 2023 edition of firstwriter.com’s bestselling directory for writers is the perfect book for anyone searching for literary agents, book publishers, or maga