Service-Dominant Logic

Released on by Robert F. Lusch
preview-18

  • Service-Dominant Logic Book Detail

  • Author : Robert F. Lusch
  • Release Date : 2014-01-30
  • Publisher : Cambridge University Press
  • Genre : Business & Economics
  • Pages : 253
  • ISBN 13 : 1139952021
  • File Size : 55,55 MB
DOWNLOAD BOOK

Service-Dominant Logic by Robert F. Lusch PDF Summary

Book Description: In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

Disclaimer: www.yourbookbest.com does not own Service-Dominant Logic books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.