Success and Luck

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From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck i

Under the Influence

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"From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social context. As psychologists h

The Darwin Economy

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And the consequences of this fact are profound.

Choosing the Right Pond

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Is money the major factor in shaping the marketplace? Is salary the prime consideration in job satisfaction? Not necessarily, according to Robert Frank. Economi

The Economic Naturalist's Field Guide

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Ask a dozen talking heads about how the economy works and what course of action we should take and you'll get thirteen different answers. But what if we possess