Health Care Marketing

Released on by Philip D. Cooper
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  • Health Care Marketing Book Detail

  • Author : Philip D. Cooper
  • Release Date : 1994
  • Publisher : Jones & Bartlett Learning
  • Genre : Hastahane ekonomisi
  • Pages : 548
  • ISBN 13 : 9780834205277
  • File Size : 65,65 MB
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Health Care Marketing by Philip D. Cooper PDF Summary

Book Description: Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.

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