Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

Released on by Arch G. Woodside
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  • Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Book Detail

  • Author : Arch G. Woodside
  • Release Date : 2009-12-21
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 325
  • ISBN 13 : 1849506035
  • File Size : 2,2 MB
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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research by Arch G. Woodside PDF Summary

Book Description: Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

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