Global Marketing Strategy

Released on by Harold Chee
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  • Global Marketing Strategy Book Detail

  • Author : Harold Chee
  • Release Date : 1998
  • Publisher : Pitman Publishing
  • Genre : Export marketing
  • Pages : 0
  • ISBN 13 : 9780273623489
  • File Size : 61,61 MB
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Global Marketing Strategy by Harold Chee PDF Summary

Book Description: Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.

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