Handbook of Marketing Research Methodologies for Hospitality and Tourism

Released on by Ronald A. Nykiel
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  • Handbook of Marketing Research Methodologies for Hospitality and Tourism Book Detail

  • Author : Ronald A. Nykiel
  • Release Date : 2007
  • Publisher : Psychology Press
  • Genre : Hospitality industry
  • Pages : 383
  • ISBN 13 : 0789034263
  • File Size : 22,22 MB
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Handbook of Marketing Research Methodologies for Hospitality and Tourism by Ronald A. Nykiel PDF Summary

Book Description: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

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