Routledge Handbook of Sports Sponsorship

Released on by Alain Ferrand
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  • Routledge Handbook of Sports Sponsorship Book Detail

  • Author : Alain Ferrand
  • Release Date : 2006-12-05
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 289
  • ISBN 13 : 1134145292
  • File Size : 11,11 MB
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Routledge Handbook of Sports Sponsorship by Alain Ferrand PDF Summary

Book Description: This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

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Routledge Handbook of Sports Sponsorship

Routledge Handbook of Sports Sponsorship

File Size : 25,25 MB
Total View : 1703 Views
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This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is

Routledge Handbook of Sports Marketing

Routledge Handbook of Sports Marketing

File Size : 3,3 MB
Total View : 5155 Views
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing