Advertising: Using Words as Tools for Selling Second Edition

Released on by Ruta Kalmane
preview-18

  • Advertising: Using Words as Tools for Selling Second Edition Book Detail

  • Author : Ruta Kalmane
  • Release Date : 2012-03-07
  • Publisher : Lulu.com
  • Genre : Education
  • Pages : 131
  • ISBN 13 : 1471092518
  • File Size : 78,78 MB
DOWNLOAD BOOK

Advertising: Using Words as Tools for Selling Second Edition by Ruta Kalmane PDF Summary

Book Description: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.

Disclaimer: www.yourbookbest.com does not own Advertising: Using Words as Tools for Selling Second Edition books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Every Lexover This Week

Every Lexover This Week

File Size : 27,27 MB
Total View : 3062 Views
DOWNLOAD

This book is inspired by Ed Ruscha's Artists Books. A lexover is a food leftover that is eaten by Lexi, a five year old Labrador-Retriever. The book documents e