Football and Management

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  • Football and Management Book Detail

  • Author : S. Soderman
  • Release Date : 2012-11-14
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 300
  • ISBN 13 : 0230391184
  • File Size : 88,88 MB

Football and Management by S. Soderman PDF Summary

Book Description: What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

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Football and Management

Football and Management

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What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development