Enterprise Sales and Operations Planning

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  • Enterprise Sales and Operations Planning Book Detail

  • Author : George E. Palmatier
  • Release Date : 2002-10-15
  • Publisher : J. Ross Publishing
  • Genre : Business & Economics
  • Pages : 292
  • ISBN 13 : 9781932159004
  • File Size : 46,46 MB

Enterprise Sales and Operations Planning by George E. Palmatier PDF Summary

Book Description: An effective sales and operations planning process is essential to successfully implementing any integrated management system, such as enterprise resources planning or supply chain management. Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance illustrates the effective real world implementation of this powerful process.

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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to creat