Handbook of Marketing Scales PDF book is popular Business & Economics book written by William O. Bearden. The book was released by SAGE on 1999-11-12 with total hardcover pages 568. Fast download link is given in this page, you could read Handbook of Marketing Scales by William O. Bearden in PDF, epub and kindle directly from your devices.
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p
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