Sales Promotion Decision Making

Released on by Steve Ogden-Barnes
preview-18

  • Sales Promotion Decision Making Book Detail

  • Author : Steve Ogden-Barnes
  • Release Date : 2015-01-12
  • Publisher : Business Expert Press
  • Genre : Business & Economics
  • Pages : 197
  • ISBN 13 : 163157048X
  • File Size : 75,75 MB
DOWNLOAD BOOK

Sales Promotion Decision Making by Steve Ogden-Barnes PDF Summary

Book Description: Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.

Disclaimer: www.yourbookbest.com does not own Sales Promotion Decision Making books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Sales Promotion Decision Making

Sales Promotion Decision Making

File Size : 80,80 MB
Total View : 246 Views
DOWNLOAD

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From

Sales Promotion Essentials

Sales Promotion Essentials

File Size : 64,64 MB
Total View : 5655 Views
DOWNLOAD

Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works

Sales Promotion

Sales Promotion

File Size : 9,9 MB
Total View : 1409 Views
DOWNLOAD

This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and

Advertising and Sales Promotion Strategy

Advertising and Sales Promotion Strategy

File Size : 56,56 MB
Total View : 5831 Views
DOWNLOAD

Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th