Narrative by Numbers

preview-18
  • Narrative by Numbers Book Detail

  • Author : Sam Knowles
  • Release Date : 2018-03-19
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 192
  • ISBN 13 : 1351137204
  • File Size : 20,20 MB

Narrative by Numbers by Sam Knowles PDF Summary

Book Description: Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

Disclaimer: www.yourbookbest.com does not own Narrative by Numbers books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Narrative by Numbers

Narrative by Numbers

File Size : 2,2 MB
Total View : 6482 Views
DOWNLOAD

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyon

How To Be Insightful

How To Be Insightful

File Size : 60,60 MB
Total View : 6676 Views
DOWNLOAD

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the s

Sweet Texas Magic

Sweet Texas Magic

File Size : 31,31 MB
Total View : 477 Views
DOWNLOAD

Casino owner Lorelei boldly confronts her kidnapper with her blue eyes blazing. This hot-headed Texan had the nerve to make trouble in her place--and abduct her

The Family Matter

The Family Matter

File Size : 55,55 MB
Total View : 4921 Views
DOWNLOAD

They look like the perfect family. But a secret from her past is tearing them apart. Randy, a pastor who is passionate about encouraging his congregation to str

The Daughters of Henry Wong

The Daughters of Henry Wong

File Size : 47,47 MB
Total View : 6841 Views
DOWNLOAD

Fresh from Harvard, hotshot American Jonathan “Wendy” Lee had the good fortune of meeting and marrying Amanda Wong, daughter of the rich and powerful Henry