Scenario-based Strategic Planning

Released on by Burkhard Schwenker
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  • Scenario-based Strategic Planning Book Detail

  • Author : Burkhard Schwenker
  • Release Date : 2013-12-05
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 214
  • ISBN 13 : 3658028750
  • File Size : 75,75 MB
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Scenario-based Strategic Planning by Burkhard Schwenker PDF Summary

Book Description: In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

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