Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Released on by Scott Goodson
preview-18

  • Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements Book Detail

  • Author : Scott Goodson
  • Release Date : 2012-02-24
  • Publisher : McGraw Hill Professional
  • Genre : Business & Economics
  • Pages : 272
  • ISBN 13 : 0071782818
  • File Size : 61,61 MB
DOWNLOAD BOOK

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements by Scott Goodson PDF Summary

Book Description: The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

Disclaimer: www.yourbookbest.com does not own Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Boxing

Boxing

File Size : 68,68 MB
Total View : 7836 Views
DOWNLOAD

An easy-to-understand, fully illustrated guide to health and fitness with the art of boxing. It will be useful either to the novice fighter or to those looking

The Good Son

The Good Son

File Size : 96,96 MB
Total View : 1235 Views
DOWNLOAD

A biography of boxing champ Ray "Boom Boom" Mancini who is considered the "real" Rocky.

What Great Brands Do

What Great Brands Do

File Size : 77,77 MB
Total View : 2560 Views
DOWNLOAD

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta

Kill the Company

Kill the Company

File Size : 38,38 MB
Total View : 1527 Views
DOWNLOAD

In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach