Building Better Brands

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  • Building Better Brands Book Detail

  • Author : Scott Lerman
  • Release Date : 2018-05-29
  • Publisher : Simon and Schuster
  • Genre : Design
  • Pages : 277
  • ISBN 13 : 1440331510
  • File Size : 65,65 MB

Building Better Brands by Scott Lerman PDF Summary

Book Description: Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

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